Unlock Success with Anthony Morrison

Should You Charge for Your Knowledge or Give it Away for Free? (How to Get PAID for What You Know)

January 21, 2021 Anthony Morrison
Unlock Success with Anthony Morrison
Should You Charge for Your Knowledge or Give it Away for Free? (How to Get PAID for What You Know)
Show Notes

Hey everybody Anthony Morrison here and on today's episode of the Unlock Success Podcast I'm going to dive into the somewhat controversial topic of getting paid for your knowledge versus simply giving it away for free.

There are a few different opinions out there:

-Some believe you should give ALL of your knowledge away for free, then if you want help IMPLEMENTING this knowledge you can begin charging for it.

-Others hold that you should charge for BOTH the knowledge and the implementation, where the implementation comes at a much higher cost as it takes in more of your time.

-No surprise here, but I hold to a blend of the two and believe there is a very specific way that you can both charge for knowledge, and give a healthy amount of it away for free.

And I believe this distinction has helped fuel my business with both successful and happy customers for over a decade.

It's all on today's episode so give it a listen and make sure to tell me what you think in the comments!